NEW YORK--(BUSINESS WIRE)--Zeta Global (NYSE:ZETA), the AI-powered marketing cloud, today released a statement following Omnicom’s announcement that it has entered into a definitive agreement to acquire the Interpublic Group of Companies, Inc. (IPG).

NEW YORK--(BUSINESS WIRE)--Zeta Global (NYSE:ZETA), the AI-powered marketing cloud, today announced record-setting engagement for its Zeta Marketing Platform during the Cyber Five—the pivotal shopping period from Thanksgiving to Cyber Monday. Zeta Marketing Platform usage surged 108% year-over-year, supported by 100% uptime, as brands increasingly relied on Zeta to deliver personalized marketing across all channels to drive better business outcomes during this holiday season.

NEW YORK--(BUSINESS WIRE)--Zeta Global (NYSE:ZETA), the AI-Powered Marketing Cloud, today released the Zeta Economic Index (ZEI) for November 2024. The ZEI is one of the first AI-powered economic indexes, utilizing Zeta's proprietary Generative AI technology and real-time consumer behavior from over 240 million US consumers to reflect the current state and trajectory of the US economy.

The ZEI’s primary measure of US economic health, the Economic Index Score (EIS) for November rose to 70.9 points, marking a 2.4 point month-over-month increase. This is the first time the EIS has reached above 70 since April 2021, signaling positive momentum for the economy as the holiday season commences.

Leadership team to present on how Zeta is leading the AI-powered revolution through elevating consumer experiences, business growth, and responsible data practices